Before you chuckle out loud as you think about all the stupid golf car questions you have had to answer, I am not talking about IQ smart. I am referring to how educated your customers are about your products and services. For your golf car business to thrive, you need to demonstrate to your customers that your products are necessary.
Did you know that according to a recent consumer study, 94% of customers will change their mind about a purchase if they can’t find the information they need to make an informed purchase?
Whether your business is a B2B or B2C, educating the end user about your products will increase sales. The more a customer understands about a product, the more likely they are to get excited about the product and make the purchase. Here are a few ways your golf car business can educate your customers about the products you offer:
New Customer Learning Curve
How do you handle a new customer? Do you assume that they understand your company, its mission, its differentiators, and the products offered? It is tempting to throw a new customer to the wolves and let them figure it out. But, the more value that your customer is provided from day one, the more likely they are to be your best customer.
Something as simple as adding a blog post to your website can provide customers with the information they need to make the purchase. Focus each article on one product or on a solution to a common problem. The length of the article is not as important as the value to your customer.
Emails are a great way to deliver product information, detailed photos and other helpful information directly to your customers’ inboxes. Getting your customers excited about a recent product launch is simple with email.
Golf car products are very hands on. Some products may be difficult to explain in words, so say it with a tutorial. Not only do tutorials educate customers about a product and its installation, they also reduce the number of phone calls about how the product works.
LinkedIn offers an easy and clean platform for businesses to use for publishing articles. If your golf car business uses LinkedIn to attract leads, begin publishing “how to” articles on their publishing platform. If your article is useful, it will be widely read and shared, drawing attention to your products and brand.
Another way to educate your audience about your product is to publish product reviews. When customers hear product feedback directly from the end user, it instills confidence. Product review forums allow customers to interact in discussions about specific products.
Case studies are an important tool for selling golf cars and their parts. The ability of a case study to capture the perspective of your customer is invaluable. Pay attention to the benefits of your products when you test them out and write up a quick case study about what your customer can expect from your product.
There are some golf car topics, such as battery load, electric motor troubleshooting, and speed vs torque that can be complex and require detailed information. White papers are long form reports that go into detail and outline several solutions. Schematics and parts lists can be included in white papers and will be a valuable resource for customers.
Combining a few or all of these content formats will educate your golf car customers about your products and make it much easier for them to decide to buy.
Julie Wilson, Owner of WHEELZ Custom Carts & Accessories, was one of the industry’s first online retailers of golf cart parts, when she founded her business in 2008. Julie’s eCommerce store, www.WHEELZLLC.com remains a popular online shopping experience for innovative golf car parts and accessories.