CLUB CAR PROMOTING GOLF PARTICIPATION AMONG EMPLOYEES

Golf Car Manufacturer Sponsoring Free Lessons, Encouraging
Others In Industry To Follow


  Club Car president and CEO Phil Tralies says the golf industry needs to put
its money where its mouth is when it comes to increasing participation.
"Those of us who depend on the health of the game to support our business
should be willing to invest in programs that grow the game," Tralies told
attendees at the fifth annual Golf 20/20 conference in St. Augustine, Fla.,
last November. "We should not expect others to do what we¹re not doing
ourselves."



  The place to start, Tralies suggested, is close to home. Club Car recently
began sponsoring free golf lessons for employees who want to learn the game.
The lessons are part of the "Link Up 2 Golf" player development program
offered at The First Tee of Augusta. Link Up 2 Golf was developed by Golf
20/20, a collaborative effort of the entire golf industry to accelerate
growth and participation. Club Car is paying for a pilot group of employees
to participate in the Link Up 2 Golf program and hopes to expand the offer
to at least 100 employees in 2005.

  "We hope more of our associates not only learn the game, but learn to love
the game and help support our local courses," said Tralies, a member of the
executive committee of Golf 20/20. "Golf is what supports our business
collectively and each of us individually. We want to encourage an
appreciation of that within the Club Car family."

  In addition, Tralies said he would encourage others within the golf industry
to adopt similar employee programs. "Every company that depends on golf for
its success should be involved in promoting the game. If we can get
employees at the majority of the companies in our industry coming to the
course and bringing their children and their friends, we not only will have
a positive effect on participation, but also show our support to our
customers."

  Club Car, Inc. provides fleet, turf, hospitality and financing solutions for
golf, agricultural, recreational and industrial markets. Based in Augusta,
Ga., Club Car is part of worldwide Ingersoll-Rand (NYSE: IR, www.irco.com).
In addition to Club Car, IR¹s diverse product portfolio includes such
leading industrial brands as Schlage locks and security systems, Thermo King
transport temperature control equipment, Hussmann commercial and retail
refrigeration equipment, Bobcat compact equipment, PowerWorks microturbines
and Kryptonite locks.

For more information on Club Car, go to www.clubcar.com.





  Home   Previous Issues   Industry Update   Subscribe   About Us Copyright © 2004