COLUMBIA® GENERATES NEW ENERGY WITH
REDESIGNED WEB SITE

Columbia ParCar Corp. announced the release of an entirely new web site at www.parcar.com recently. The site provides graphic and text based information for their complete line of electric and gasoline powered vehicles. Navigation to and through its three primary product families - Passenger Vehicles. Industrial and Commercial Vehicles and MEGA Vehicles, has been streamlined to make each user session a more content rich experience. Columbia’s broad product line of vehicles and the pertinent data associated with each model is available with just a few “clicks.”

Scott Breckley, Columbia Executive Vice President notes, “With our growing product line of electric vehicles, we need to assist our energy-smart customers with the information they need in making an informed choice when considering the variety of energy efficient vehicles we offer. Plus, with the addition of our new website, we are introducing our new MEGA electric vehicle. The perfect vehicle for transport of goods in and around universities, governmental installations, closed campus facilities, and anywhere that Low Speed Vehicles are considered street-legal.”

Each of the vehicle pages are separated by broad category type (Passenger, Industrial & Commercial, Mega and Government Sales) and then the individual model type. Each vehicle page has information on the vehicle’s Description Overview, Features, Popular Options, Load Capacity, Towing Capacity, Maximum Speed, Bed Size(s), Power, Passenger Capacity, and Wheels. In addition, Columbia’s website offers additional pictures on the model in different applications, literature on the vehicle which may be downloaded, similar product/ vehicle page links, and a link to “Request a Demo”. Other features of the website is their search function which allows for quick and easy access to vehicle information, and a Dealer Locator which helps find the location of the Columbia authorized dealer nearest the visitor’s location.

Breckley added, “In addition to an increased flow of sales inquiries, we have already received numerous compliments from our customers indicating that www.parcar.com is one of the best, simplest and most informative sites to navigate. While we are very pleased with the new and dramatically improved site, we are already working on the next release.” The company will soon complete and release a revamped “Partners” section of the website that will provide Columbia’s Dealer network with sales aids, tools and communications capabilities to streamline the sales and promotion of Columbia’s vehicles throughout the world.

Because Columbia deals with many levels of the government sector, a separate section connects government users with the information necessary to expedite the purchase of Columbia’s vehicles. Links to GSA contracts for “non-road” industrial, commercial, utility and passenger vehicles (GS-07F-5596P) as well as “on-road” Neighborhood Electric or Low Speed Vehicles (GS-30F-0006P) are available in the “Government” section for use by government buyers.

Of course, Columbia’s new web site provides the required information for contacting various personnel within the company, corporate background information, and a form to contact Columbia regarding the nearest sales outlet. Parcar.com also contains a “News” section incorporating noteworthy events concerning Columbia.

For additional information or the location of your nearest Columbia dealer, contact Columbia ParCar on the web at www.parcar.com or at (800) 222-4653. Columbia ParCar Corp. is a Wisconsin based manufacturer of gasoline and electric powered golf cars, utility, industrial, commercial and passenger vehicles distributed through an international network of independent dealers.

Columbia ParCar Corp. is a member of the Nordic Group of Companies, a family-owned holding/management company headquartered in Baraboo, Wisconsin. Subsidiary manufacturing operations of the Nordic Group extend throughout the United States, Mexico and Europe and include Flambeau, Inc. and Seats, Incorporated, leaders in their respective industries.