Over the last 24 years, Custom Golf Car Supply has become a leader in the customization industry by manufacturing quality, innovative golf car accessories: an extensive product line that ranges from custom cushions, rear seat kits and cargo beds, to colored track tops, custom body sets, and more. “The challenge has always been, ‘How do we differentiate ourselves from our competitors?’” states Kevin Davis, Director of Marketing. “One of the ways, which I think we do very well, is to continually innovate while keeping a commitment to quality. But in a world where image often means everything, having the best product isn’t enough by itself. It’s becoming increasingly more important to develop brand recognition.”
Beginning in 2005, Custom Golf Car Supply began naming their various products to help distinguish them in the marketplace. As the product line has increased, so have the various product names. “Without a unifying brand, it was becoming increasingly more difficult and often confusing—trying to market our various products, all with individual names,” admits Kevin. “Of course, I’m biased, but I truly believe that we manufacture the best golf car accessories in the after-market industry. We wanted a brand that reflects that. Not just some catchy name, but a brand that actually defines the whole customization process. And that brand is DoubleTake.”
Introduced in 2011, DoubleTake was originally conceived as the product name for Custom Golf Car Supply’s new line of printed accessories. While the name has been used previously, this is the beginning of a new era where DoubleTake becomes the brand that encompasses the entire golf car accessories product line, manufactured by Custom Golf Car Supply.
“We are committed to building the DoubleTake brand with both our dealers and consumers, alike. We’re aggressively working on new DoubleTake branding materials to support our dealers,” Kevin continues. “Materials which will include point-of-purchase, a new website, and a new catalog (both available Spring 2015) just to name a few. In addition, we are working to increase awareness of the DoubleTake brand among end consumers, to help drive more business to our dealers.”
To become a DoubleTake dealer or for more information, give us a call at 1-800-482-4861 and ask to speak with a sales specialist or visit us online at www.DoubleTakeGolfCar.com
