Since 1999, Custom Golf Car Supply Inc., has been manufacturing innovative, quality after-market products for upgrading and customizing Club Car®, E-Z-GO® and Yamaha® golf cars. In 2014, Custom Golf Car Supply re-branded its entire golf car product line under the DoubleTake® brand you know today.
Along with the new DoubleTake brand name came a refocused company mission. The vision changed from simply manufacturing and distributing an array of stand-alone products, to a focus on offering solutions for dealers’ sourcing challenges, by developing comprehensive golf car customization systems. These integrated and unified systems consist of everything needed to complete a custom car build, all from a single-source. This strategy is reflected in the company’s unique, 20 color strong, color-matched customization product family, and has evolved to offering fully-built, new golf cars outfitted entirely with DoubleTake products.
In order to optimize this business model, DoubleTake has invested in a full range of value-added products and services to deliver a superior experience to its dealers. This includes technology, engineering, innovation, sales support & customer service, shipping, marketing, a commitment to inventory, and industry-leading quality product production and manufacturing.
DoubleTake has focused on, and succeeded in, identifying and innovating new products that integrate into its customization system, offering increased value to dealers and their customers. This year, DoubleTake is introducing exciting new products like the new Max6 rear seats (cover), an evolution of the industry-leading Max5 rear seat, and new, fully-built Titan-S golf cars (cover), as well as an upcoming newly designed body kit, set to launch later this year.
DoubleTake has recommitted to its position as a single-source manufacturer to deliver continued product innovation & enhancement and ensure ready-to-ship inventory levels. It has intentionally avoided reliance on complex off-shore supply chains that may suffer from variable quality, long lead times, and cost inflexibility, all of which can negatively impact the dealer and customer experience.
Complete Golf Car Customization Systems — Selling and Sourcing Simplified
“What makes DoubleTake unique in the golf car customization industry is our approach to implementing complete customization systems,” says Steve Martin, co-owner and product developer at DoubleTake. “Because we own the development and production cycle, we control the final output and integrity of each product, and how well it harmoniously integrates into our golf car systems. Our approach is a combination of 80% in-house manufacturing and local sourcing of custom fabrication; and 20% offshore sourcing from established strategic partners. At the end of the day we strive to design and manufacture as many of our products as possible.”
“It has always been an important vision to offer complete customization systems that are easily ordered, easily installed and cost efficient for our dealers to customize great looking golf cars. In the marketplace, golf cars that have been customized with our comprehensive DoubleTake system are readily recognized and admired for their distinctive look.”
“Our commitment to, and focus on, our core strength and product vision have been successful and have led us from our customization systems, centered on our proprietary Phantom™, Spartan™, Titan™ and Vortex™ body kit designs, to our recent introduction of the Titan-S™, a new consumer golf car built on a premium imported chassis and loaded with DoubleTake color-matched products”. “We offer dealers and end-customers comprehensive product systems, but also flexibility to select from our range of industry-leading products with various design, function, and price point attributes. A DoubleTake Track Top™ or Max6™ rear seat kit is a stand-alone, best-in-class product and gains additional value when paired with complementary DoubleTake products.”
The Systems Approach — Providing a Solid Foundation for Product Innovation
The DoubleTake Color-Match System
“Our signature and most important system that we have developed, is the industry-first, DoubleTake Color Match-System™ consisting of 20 colors, implemented across nine different product lines and applied to the four most popular OEM chassis. No other supplier has implemented a system that offers so many colors and product permutations to build unique looking custom golf cars. We’ve painstakingly matched colors across a variety of raw materials to assure all colors coordinate harmoniously across all affected products; body kits, seat cushions, dashes, track tops, steering wheels, fender flares, wheel inserts, enclosures, and limo pods” says Janet Martin, president and co-owner. “Our broad spectrum of colors lets dealers select matching or complementary combinations to appeal to as many customers as possible. And we maintain ready-to-ship inventory of all products, in all colors, to meet our dealers’ needs.”
“Not only is it more efficient for a dealer to customize a complete golf car by sourcing from a single supplier, it’s also a thoroughly engineered system of customization that provides hassle-free assembly and installation because the dealer no longer has to contend with mismatched products and shipping delays that result from multiple vendor sourcing. We allow dealers to spend less time on managing multiple vendor orders and inventory, enabling them to focus on maximizing customer engagement and satisfaction at the point of purchase.”
New Titan-S Dealer Program
“Based on the success of our DoubleTake customization systems among our dealers, the next logical step was to leverage our expertise to develop and introduce a fully-built new golf car that delivers on all the key benefits and qualities of the DoubleTake product line,” says Hal Knight, sales manager. “For our dealers, there are many advantages to the Titan-S program. The Titan-S provides dealers, of all sizes, the ability to offer a quality new golf car option without the demanding requirements of a traditional OEM Authorized Dealer Program. With DoubleTake’s Titan-S program there are no restrictive requirements or minimums. Dealers are free to purchase, as many or as few cars as they need, from an existing ready-to-deliver inventory, without any additional obligation. Titan-S is also the best value in the market because it comes standard with more premium features, offers more performance characteristics, and at a more competitive price point than other OEM new consumer golf cars. That’s why we believe it’s the ultimate new golf car.”
New Max6 Rear Seat Kit
“DoubleTake has always enjoyed a reputation as one of the leading companies that design and manufacture rear seat kits, such as the popular Max5 and Guardian,” says David Rosier, factory production manager.
“Just recently we upped our rear seat kit game with the launch of the new Max6™ Helix™ and Cruz™ rear seat models. We developed both rear seat kits with the vision of better aesthetics and functionality. The new Max6 Helix and Cruz models are an evolution of the original Max5 rear seat, where refined functionality and polymer-based construction have been embraced and expertly executed. Further, DoubleTake rear seat kits seamlessly integrate into our customization system by pairing with DoubleTake color-matched deluxe seat cushions, which are also made in-house.”
Golf Car Customization. Simplified.
“DoubleTake has built a unique market position as the single-source manufacturer of comprehensive, color-matched golf car customization systems,” says Steve Martin. “In the future, the company looks forward to continuing to serve dealers nationwide with innovative new products and outstanding service.”
