Offering some of the most comprehensive customization solutions for golf car enthusiasts, DoubleTake® has built a name for themselves in the custom golf car supply industry by manufacturing innovative, high-quality after-market products for upgrading and customizing Club Car®, E-Z-GO®, and Yamaha® golf cars. Now the brand has taken their customization expertise a step further by introducing the all-new Phoenix™ Body Set for the Club Car® Precedent®.
The Phoenix body kit blurs the lines between modern automotive styling and traditional golf car customization, making it one of the most innovative offerings from the brand to date. DoubleTake is already seeing high demand from dealers for the all-new Phoenix Body Set — and for good reason. Unlike most golf cars in existence today, this body set exudes sophistication with powerful automotive design cues that make it stand out from the crowd. Not only does the kit boast unmatched styling, but it also includes incredible features designed to enhance performance and aesthetic longevity. As the Phoenix’s success soars above the competition, customers can expect many more innovative offerings from DoubleTake with the brand already preparing for an amazing 2021.
Raising Your Precedent® from the Ashes of Mediocrity
This is the tagline for the Phoenix, and after a brief look through some of its innovative features, one can confidently say there is nothing mediocre about this body set. With sweeping, aerodynamic lines and aggressive, sporty demeanor, the Phoenix is unlike any other golf car body kit on the market. Featuring four LED lamps with full-edge running lights, riders have all the visibility they’ll need to travel with ease even through the darkest nights. Not only excellent in terms of visibility, the precision sculpted lenses and integrated front grille perfectly marries golf car and automotive stylings.
DoubleTake carefully crafts each body kit from solid-colored plastic, effectively eliminating the possibility for paint chipping and flaking. The Phoenix™ is no different, created from high-impact ABS plastic with a high-gloss acrylic cap, offering further protection for the body kit’s sleek design. It’s one of the key differentiators that make the company’s body sets so durable.
The Phoenix is part of the DoubleTake Color-Match System™, featuring 20 unique color options each created from precision-molded, high-strength plastic. Not only that, but the Color-Match System ensures color harmony across the DoubleTake family of products, providing dealers and customers with confidence that their selections will meet their expectations. Everything from seat vinyl to enclosure fabrics and beyond are precisely matched to provide a cohesive, single-source solution. In addition to a broad range of color selections, the Phoenix™ also provides options for the front grille styling. Available in Diamond or Slotted designs, customers can choose between a black or chrome finish, providing eight combinations for fine-tuning the look for a completely personalized golf car experience.
“When it comes to the design and detail in the custom golf car industry, we noticed a missed opportunity to bring something more automotive-inspired to the table,” explains Steve Martin, co-owner and product developer at DoubleTake. “We wanted to give people something truly unique by marrying automotive design cues with our high-quality custom plastic manufacturing process.”
Dealers using DoubleTake’s services have already seen a great degree of interest in the all-new body set. Customers can find a DoubleTake dealer and Phoenix Body Set by using the company’s online dealer locator tool at www.doubletakegolfcar.com.
Beyond Custom Golf Car Kits
In addition to their custom body kit offerings, DoubleTake goes a step beyond to provide innovative solutions for their dealers. Chief among these is DoubleTake’s all-new Retail Wall Display System. Not simply a retail display, this solution offers a complete system designed to help dealers sell more custom golf cars. Complete with 12 unique sections, dealers can mix and match the sections they need for their spaces, offering a user-centric shopping experience for their customers.
The display system visually guides customers through the customization process, providing a mix of physical product samples and engaging information about colors, options, design preferences, and more. Dealers enjoy a modular system that allows them to configure their display system to meet their specific retail needs. The Retail Wall Display System easily fits existing commercial display grids for simplified installation, or it can be mounted directly to the wall. DoubleTake also has a YouTube Product Installation channel that walks dealers through the installation process for the DoubleTake line of products. Currently, the channel features the Max6 Rear Seat Kits installation process, and the full Phoenix installation video is scheduled to post by the end of 2020. It’s just one more way in which the company helps set their dealers up for success and land more custom car sales.
In addition to the Retail Display System and YouTube Product Installation channel, DoubleTake also offers dealers the EZ-Order System — an online ordering system that presents packages of products for easier ordering. This intuitive system offers products in preconfigured groups for quick and easy ordering of all required components for a basic car build, all the way to a complete car customization. No more wasting time searching for multiple products, verifying they work for your particular golf car model, and then ordering individually. Especially as the company plans to increase its product offerings following the rising success of the all-new Phoenix Body Set, the DoubleTake EZ-Order System will prove an indispensable tool for dealers seeking to satisfy their customers’ customization needs.
More Fun to Come in 2021
As DoubleTake looks to the future, the company is excited to roll out even more body sets inspired by the aggressive, sporty, automotive design cues seen in the Phoenix. The company plans to release additional body kits for other popular golf car models as well — not just the Club Car Precedent.
In addition to forthcoming custom body styles, DoubleTake has updated its digital catalog for 2021. Dealers can easily peruse the company’s unique offerings and stock up on all the latest supplies for their storefronts. Coupled with the existing EZ-Order System, the 2021 digital catalog makes it exceptionally easy for dealers to bring innovative customization solutions to their retail locations.
“We’re innovating and creating something new nearly every day,” says Martin. “It’s an exciting time for us at DoubleTake, and we look forward to releasing even more golf car customization solutions throughout 2021 and beyond!”
