2020 will certainly be a year we’ll all remember, posing challenges unlike any we’ve ever witnessed. Yet as many Tomberlin Dealers have expressed, where some people see challenges others see opportunities. For all of the businesses and markets that have been weakened and/or decimated due to the pandemic, others like the low-speed electric vehicle market we serve have taken on an unanticipated life of their own. The yellow Ghosthawk on the front cover is perhaps a metaphor for the proverbial phrase, “when life gives you lemons, make Lemonade!” And that’s exactly what Tomberlin strived to do in 2020, and will continue to do as the 2021 new year unfolds before us.
Industry highlights from a weekly financial review of our Retail product categories show that since COVID hit in March, our market is up 26%. However, demand for Tomberlin products is up over 200%. Due to the overwhelming Dealer support, we continue to set monthly records for new orders and product shipments. And it’s all because our loyal Tomberlin Dealers have supported us with patience, renewed commitment, and a mutual understanding and buy-in of our brand vision. We’re very honored to have such a quality group of dedicated Dealers. And we welcome others interested in joining our Dealer network.
LOOKING FOR SOME GOOD NEWS IN 2021?
Then you’ve come to the right place! The beginning of this new year is the perfect time to share some good news! As all Tomberlin Dealers have come to expect, with the 2021 model year launch we are continuing to build on our heritage of providing our customers with the safest, best performing and most stylish vehicles in the market. In fact, as America’s Leader in Safety, Performance and Styling, it’s our brand promise!
The new standard features we introduced with the 2020 model year, namely electric power steering, our new 7-inch digital dash display, and our fully integrated rear-view camera all proved to be a big hit with consumers. For 2021 we’ve built on this momentum and added several new models as noted below, freshened up our extensive offering of automotive paint colors, launched a market-leading lithium battery solution, introduced several new accessories, and we’re making your E-Merge ride more comfortable than ever.
THE E-MERGE GHOSTHAWK BECOMES TOMBERLIN’S #1 SELLING LSV!
The E4 Ghosthawk took the market by storm two short years ago, and the momentum and demand for this vehicle continues to grow. Perhaps it’s the smooth looking matte black finish, or the 23-inch tires and wheels on a lifted suspension, or the complimenting high-back upholstered seats – or just the fact it looks uniquely awesome! As sales for the Ghosthawk model continue to explode, we’ve now made it more popular by adding four more matte finish colors AND we are now offering the Ghosthawk in an E2 model as well.
SHUTTLE SIX TO EIGHT PASSENGERS SAFELY AND COMFORTABLY WITH THE NEW 2021 E-MERGE E6
Whether you manage a rental fleet, serve the multi-passenger needs of the hospitality and commercial markets, or just have a large group of family and friends, we predict the new E-Merge E6 six to eight passenger model will become a mainstay in our Dealers Tomberlin product offering. These vehicles feature three rows of forward-facing seats and the option to add a rear-facing, fold-down seat to hold even more folks—or their cargo.
BETTER HOLD ON TO YOUR HAT!
The NEW E-MERGE E2 GT is the closest thing to a rocket ship we’ve ever built! Featuring 5 refreshing metallic colors never seen on a Tomberlin, combined with a custom new Recaro-style black carbon Cool Touch seat, 14-inch steel belted radials with black wheels, and an 8 speaker Bazooka sound bar as standard equipment, it’s the fastest production vehicle Tomberlin has ever offered. We also offer the E-Merge GT in a 4-6 passenger model as well. Not quite as fast, but just as fun.
NEW TOMBERLIN EVOLVE – THE BEST LITHIUM SOLUTION ON THE MARKET
Due to the seamless integration of its standard 210a battery pack, 450a controller and smart charger, Tomberlin’s new EVOLVE LITHIUM BATTERY SOLUTION provides industry leading range and exceptional amperage delivery in high output conditions, assuring your E-Merge will have the power to perform and get you where you’re going with no concerns.
CALLING ALL WIDE-BODY “REAR” PASSENGERS!
The average American has grown in age (and size) over the years, and many of us are a perfect testimony to this phenomenon. With our new XL rear facing fold-down seat, today’s passenger will have the widest rear seat on the market with nearly 40% more cargo space, more security with rear seat belts, and 50% more weight capacity than we’ve ever offered.
STEP UP YOUR GAME WITH OUR NEW INTERMEDIATE LIFT KIT PACKAGE!
Our six-inch lifted models have become so popular we’ve expanded our offering to include a new 3-inch lifted package, to include upfitting the lift package with smooth riding, 15-inch automotive steel belted radial tires and custom wheels. Now you can experience the feel of a lifted vehicle with the smooth and quiet ride of a true steel belted radial tires, while having a vehicle more conducive to golf course environments
NEW LSV PEDESTRIAN SOUND ALERT – IT’S THE LAW!
In February, 2018, NHTSA (National Highway Traffic Safety Administration) issued a mandate requiring hybrids and electric vehicles travelling at less than 18.6 mph to emit warning sounds pedestrians must be able to hear over background noises. The regulation requires full compliance in all electric vehicles (including LSVs) currently being manufactured. Now you know why many of our competitors in the electric vehicle market have backed away from offering LSV’s. Yet not Tomberlin! We’ve met this compliance requirement on all E-Merge models ordered as LSV’s. Because that’s what leaders do!
PROFIT PLUS PROGRAM IS A HUGE WIN FOR DEALERS!
We learned years ago our biggest asset is a strong, healthy Dealer network. Dealers participating in our Profit Plus Retail Rewards program are driving our sales growth, while earning a 5% retail credit on all qualified sales. This program is similar to the holdbacks from years ago and we believe it’s a first for our market segment. Our retail credit represents a significant expansion in our Dealers’ margin opportunity – while other brands are reducing margin.
TOMBERLIN UNIVERSITY GOES VIRTUAL!
Tomberlin has compiled one of the most complete and inclusive online libraries of Technical and Sales Training aids in our industry – all designed to assist our Dealers’ sales and technical associates in becoming Tomberlin experts, as well as more valuable assets to our Dealers.
The Certified Technician training is a two-tiered program, starting with basic technical training and leading up to a more robust Level 3 technical training and troubleshooting agenda. Each participant can take online tests to validate their learnings, all at their own pace, assuring they become proficient in the technical support needs of Tomberlin products.
The professionally created Sales Training program includes 15 informative modules of sales and product training designed for Dealer Salespeople and all associates who interact with Customers, with the emphasis on improving the sales skills and professionalism of your associates. The more educated your sales team becomes in product knowledge and effective selling skills the more customers you will obtain, and the more profitable your business will be.
NEW “SHOWMOBILE” RETAIL SALES CENTER IS ON THE ROAD!
A true “classroom and showroom on wheels”, this highly visible Tomberlin travel trailer was inspired by the input from many of our Dealers seeking more creative and interactive ways to promote the Tomberlin brand on site. We’re currently booking Dealer visits for the Spring season, and look forward to seeing many of our current and prospective Dealers On the Road in 2021!
A NEW YEARS OFFER FROM AMERICA’S LEADER IN CONSUMER LSV’S!
If your dealership is thirsty for innovative products, personal support and a business partner who shares your entrepreneurial spirit – while having fun, we welcome the opportunity to share a refreshing lemonade with you in the near future! And hopefully join our winning team of passionate Tomberlin Dealers.
