Flow-Rite, a leading manufacturer of injection-molded fluid control products, has hired Meryl Cook as its new senior marketing manager. Todd Hart, company president, made the announcement.
Overseeing a five-person team, Cook leads all marketing activities at Flow-Rite. As the company’s primary brand ambassador, she manages creative campaigns that leverage public relations, advertising, social media and the corporate web presence, including SEO/SEM tactics. Additionally, she provides customer channel support, marketing automation and analytics expertise.
Cook has over 20 years of global marketing management experience. Excelling at implementing strategies that promote brands and increase sales, she has extensive experience in new product launches and event planning. A public relations and communications professional, she is adept at leveraging social media to build customer engagement.
Previously, Cook was the global director of marketing for Trojan Battery Company where she supported its consistent growth in sales and market share. Prior, she was the senior marketing communications manager at Quantum, a global expert in scale-out storage, archive and data protection solutions for preserving digital assets.
“Meryl has an immensely impressive track record,” said Hart. “She has a solid grasp of manufacturing and our products, and the marketing acumen to communicate it to a wide range of audiences. We’re pleased to welcome her to our robust marketing team.”
Flow-Rite manufactures in the USA injection-molded fluid control products. Its marine line includes livewell, baitwell and ballast solutions with unique Qwik-Lok™ connectors, as well as the innovative Remote Drain Plug. It offers single-point battery watering systems for boats, RVs, golf carts and industrial applications. This year, it celebrates its 40th anniversary.
Contact Flow-Rite, 960 74th St SW, Byron Center, MI 49316. 616-583-1700. customerservice@flow-rite.com; www.flow-rite.com; Instagram: FlowRiteControls.
