EPIC. Designed by a dealer, for the dealer, to exceed customer expectations. From top notch fit and finish, to the most stunning aesthetics and latest technology, EPIC has set the bar high offering dealers a complete solution for the consumer that wants it ALL.
Let’s face it, every luxury golf car shopper wants their purchase to be unique, stand out, and get noticed. This is why EPIC Golf Cars’ main focus is building the most technologically advanced low-speed vehicle, with a focus on safety features and all of the bells and whistles imaginable.
At Golf Car Advisor, we dug a little deeper into the EPIC brand, and here is what we found. Sean Heatley founded EPIC a decade ago, operating mainly in the Texas market. Heatley owned a retail location, and like many shops across the country he was unable to secure a “Big 3” dealership due to territory restrictions. Heatley realized that the only way to significantly expand his business was to create his own brand and to distribute that brand to other dealers. He experimented with several manufacturers before finally establishing a relationship with ICON founder Roy Williams, a manufacturing partner he felt comfortable with, knowing together they would skyrocket the brand. This is when the game changed.
“I wanted to fill a void in the market. Being a dealer, quite frankly, I was tired of buying a new cart and then having to add all of the accessories and features to make my customer happy. It simply wasn’t time-efficient. EPIC makes the dealer’s life easy and exceeds the customers’ expectations every time,” said Heatley proudly. “I am ecstatic to have partnered with ICON and Roy to take our brand from a mom-and-pop story to a national narrative!”
ICON’s rise has been well documented in this publication and others. As is already well known, ICON went from a little-known startup to the fourth largest manufacturer of golf cars in the United States in less than three years. Setting high bars and actually reaching them is nothing new for the ownership team behind ICON Electric Vehicles. But like any successful business, product diversification is essential. That’s why in 2020, ICON founder and visionary Roy Williams went looking for the perfect luxury brand to add to the ICON portfolio, and acquired EPIC.
“Like anything else in life, nothing EPIC is easy. After the acquisition, Sean and I worked intensely on improving the foundation of the EPIC luxury line further. We dedicated more than six months to research and development in order for us to establish the perfect marriage of quality, performance and that WOW factor,” said Williams.
The industry is moving faster than ever before, and the team at EPIC is dedicated to leading the race with technology upgrades and changes in real time. Having a manufacturing partner like ICON who understands this and can respond accordingly is paramount.
As dealers tell us here at GCA, popular upgrades often include audio, seats, paint and wheels. Adding the EPIC line to any dealership satisfies the demand of that customer that craves instant gratification upon delivery.
Every EPIC car comes with AGM batteries, 5kw motor, ICON 450/500 amp controller, high-back diamond stitched bolstered seats, 4-wheel disc brakes, adjustable front suspension with adjustable coil over shocks, audio ECO-X 26” sound bar, pre-wired 12v switches and full DOT street legal compliance including a glass windshield, 3-point restraints, windshield wipers, two sided lit mirrors with LED turn signals, lighted license plate bracket, a backup camera on a 7-inch display, and carbon fiber dash. All standard equipment on every EPIC. And all at a price point that is still well below the Big 3.
As the brand grows, so do the EPIC facilities.
Dealers interested in visiting the newest factory opening June 1st in Charlotte, NC are invited for a personal tour of the facility, to examine assembly processes, assess QC, and discuss pricing and delivery options. EPIC will provide airfare for two and hotel accommodations. To book your complimentary factory tour and getaway, simply call Roy Williams at (813) 335-0015.
“Come and meet your new partner in person to see how EPIC we really are,” said Williams.
More expansion is coming with Arizona’s brand new 50,000 SF factory opening Q4 of 2022 just north of Scottsdale. We will continue to update our readers with news on that new facility as progress continues.
In the meantime, those interested in carrying the EPIC line of luxury golf cars should definitely jump on the opportunity to visit the EPIC team’s brand new facility in North Carolina. Demand for these low speed vehicles is high, and production at EPIC is in full force as they roll off the assembly line. Dealers who pre-order now can expect to receive delivery early June.
Whispers of additional exciting news with the ICON family of brands is on the horizon, but you’ll have to stay tuned to our next issue of GCA as we unveil what’s to come. One thing we can safely say is that in typical ICON fashion… it’s totally EPIC.
