ICON EV had ambitious plans at the 2025 PGA Show, which recently took place at the Orange County National Golf Center & Convention Center in Orlando, FL. ICON skillfully worked as a team and flawlessly executed this massive multi-dimensional event.
This global gathering for the business of golf kicked off Tuesday at the Orange County National Golf Center with Demo Day. ICON EV definitely “amped up” the customer experience, providing complimentary rides for attendees via a fleet of 16 ICON Electric Vehicle shuttles that ran throughout the entire day.
“PGA Golf Exhibitions appreciates the support of ICON Electric Vehicles during the 2025 PGA Show Demo Day,” said PGA Golf Exhibitions Vice President Marc Simon. “As the world’s largest professional golf demo day, ICON EV’s ability to transport our attendees with ease across the expanse of tee boxes, practice greens, coaching workshops and professional networking spaces greatly enhances the overall event experience.”
In addition to the ICON EV shuttle fleet, the team was positioned front and center at the entrance, greeting everyone with total enthusiasm as they entered this epic event. Three brand new E40FX models made their official industry debut at Demo Day, alongside an EPIC E40L and an ICON i60L. Here, attendees got some of the first in-person looks at this incredible LSV! In typical fashion, the ICON team created quite the buzz by engaging the attendees in spirited games of “The Price is Right” and “This or That,” alongside an incredible DJ, whose high-energy playlist gave Demo Day a true party vibe.
Wednesday, January 22nd marked Day 1 of the PGA Show at the Orange County Convention Center, and ICON completely stole the show. Thanks to overwhelming interest shown by media outlets, the ICON booth was abuzz, packed with prospective dealers as well as members of ICON’s established nationwide dealer network, who were extremely proud to see the extraordinary representation of the ICON brand at the show.
As the best innovators in the world of LSVs, the team at ICON EV showed up and showed off by being the ONLY golf carts on display in the New Product Zone. Here, attendees got an up-close and personal look at the E40FX’s extravagant features, as well as an in-depth look at the ICON G-Series, the only gas LSV on the market today.
Additionally, a completely custom decked-out version of the E40FX was showcased at SoundExtreme by ECOXGEAR’s booth. EPIC upgrades included SoundExtreme’s SE28 Soundbar, ES08 Subwoofer, 4-Zone LED Controller, 4’ Extreme Whips and was powered by a 51V/105Ah Eco Battery. This show-stopping E40FX really turned some heads and gained major accolades.
In fact, this beauty was invited to the stage to be featured on The Golf Channel live at the event. Hosts Matt and Bailey went “EPIC” during the PGA Show Golf Today segment– highlighting the E40FX as the best of 2025 new models on The Golf Channel!
The ICON EV main booth brought the spotlight to an array of their hottest product offerings, including two of the new E40FX models, 2025 Epic Carts, 2025 ICON EVs, 2025 ICON Gas Vehicles & a HD Utility Vehicle on display. ICON industry partners – including Revenge Golf Cart Parts & Accessories, Eco Battery, WiTricity wireless EV charging pads, and SoundExtreme by ECOXGEAR – together demonstrated the synergy that makes the creation of the ultimate LSV possible.
“Teamwork makes the dream work,” said Founder Roy Williams. “I stole that from my PR Team… but it’s true… and this show brought everyone together in a way that was beyond my imagination. I couldn’t be prouder.”
Boosting the booth buzz even higher, ICON EV gave away 5 signature ICON E-Bikes, (retail value $2,295 each), randomly throughout the show. Everyone who stopped by the booth to get their badge scanned was eligible to win.
“It was just a fun thank you to everyone who took the time to stop by and check out all of our latest offerings,” said COO Sean Heatley.
Fresh off the successful 2025 PGA Show, ICON EV has big plans for next year’s event already in the works. So stay tuned for more exciting news from the ICON Family of Brands!
