In the rapidly-expanding marketplace of Low Speed Vehicles (LSVs), ICON EV’s Family of Brands is the unrivaled leader in LSV innovation. Their newest offering, the award-winning FX40 Golf Car, is a fabulous, fun, and truly exquisite ride, and perfect for any adventure imaginable. Dealers can’t keep this hot commodity in stock, with FX model inventory selling as quickly as dealers can get them. There’s a good reason… By zeroing in on all the “must-haves” consumers need in their golf cars, and adding in all of the “wish-list” accessories consumers want, the FX Golf Car unleashes the ultimate LSV experience. By popular demand, this series has now expanded, and completes the line-up with both two- and six-seater models coming this summer to a location that could be yours.
The innovative team behind the ICON Family of Brands made sure the FX Golf Car series checked all the boxes for function, fashion, convenience, and safety. With a proven track record for quality, a commitment to offering extraordinary value, and a knack for keeping their finger on the pulse of consumer demand – while maintaining a focus on dealer support – ICON was confident the FX Series would score high marks with dealers and consumers alike, and it certainly has.
The initial FX product offering was the FX40 model, a 4-seater rockstar LSV with forward-facing seats. Fresh off the overwhelming success of its industry debut at the 2025 PGA Show, there has never been a better time for dealers to add this sought-after line to their showroom floors. In fact, the initial product launch eclipsed the original sales projections, achieving a complete sell-out and ensuring the FX took the top spot on the Dealers’ Most Wanted list.
“This is the best built golf car in America,” emphasized Roy Williams, founder and CEO of ICON EV, LLC, “so dealers wanting in on the action better secure their territories while still available!”
SEEING IS BELIEVING!
Prospective dealers interested in expanding their inventory offering are invited to visit the nearest production facility. ICON will cover the cost of two airline tickets and hotel accommodations for a dealer representative and their guest. There you will be able to meet the ICON team and visit one of the production facilities for a personal tour, examine assembly processes, assess QC, and discuss pricing and delivery options. To book your complimentary factory tour and getaway, simply call founder and CEO Roy Williams directly at (813) 335-0015.
FEATURES WITH A FLEX
The FX Golf Car Series is captivating dealers, prospective dealers, and consumers for a reason. With six elegant metallic colors to choose from, the FX is a phenomenal family-friendly LSV with runway looks.
The driving experience in an FX Golf Car closely simulates a fine-quality automotive feel. Well-equipped with street-legal-compliant features, all FX Golf Cars are approved for low-speed travel in just about every state, inviting FX drivers to give in to the allure of the road. With a fully-adjustable tilt steering wheel, automotive style horn, push-button start with key fob, and 3-point DOT-compliant seat restraints, the carefully-curated design certainly evokes luxury car vibes, while the 14-inch radial street tires provide an ultra-smooth ride.
Powered by a 51V/105Ah lithium Eco Battery, a 6.3 kW motor, 450Ah controller and an onboard 48V charging system, FX Golf Cars provide long-range capabilities, superior mechanical control, and industry-leading safety features.
Amping up the “Cool Factor” – The SoundExtreme by EcoXGear 360A marine-grade audio system with four 6.5-inch speakers adds even more of a WOW factor, offering concert-quality sound and vibrant lighting within the speakers.
The dash is beautifully illuminated with stunning lighting, along with roof and side panel accent lighting features. The 10-inch multimedia display monitor, backup camera, wireless phone charging pad, and even a convenient umbrella holder, give the dash an upscale feel.
As always, safety is the top priority for all LSVs within the ICON Family of Brands. Every FX comes with 4-wheel hydraulic disc brakes, an emergency brake release lever, double wishbone independent front suspension, and rear leaf spring and coil over shocks, providing a remarkably comfortable ride.
The LED front combination lights include low-lights, high beams, turn signals, daytime running lights (DRLs), and charger indicator light. The dual lit side mirrors keep your surroundings in view, and oncoming and passing traffic aware of your next move. The LED rear lights include taillights, brake lights, back-up lights, and hazard lights.
A convenient lit ‘frunk’ storage compartment on the front cowl, a removable rear storage trunk, storage under the rear seat, and dual locking glove compartments in the dash offer plentiful storage for all adventures. Multiple cup holders, grab bars and mesh cargo seat-pockets accentuate the convenience and practicality desired by your most discerning buyers.
Another unique (yet appealing) feature of the FX is the adjustable suspension. Dealers can easily set the ride height from non-lifted to lifted based on the customer’s preference. The added benefit for dealers is keeping fewer carts on the showroom floor while simultaneously doubling inventory options.
Additional add-on options for the FX40 include a golf kit, club protector, nerf bars, trailer hitch, 800W inverter, beach chair holder, sunbrella track enclosure, storage cover and LED cast controller, all available through Revenge Golf Cart Parts and Accessories.
The FX20 was added to the family to offer the same creature comforts of the FX40 plus a street-legal golfing cart. The FX20 model comes equipped with the dual bag holder, sweater basket, umbrella club cover, dual sand bottles and dual coolers for your favorite beverages. This golf course-approved model includes the necessary phone connectivity to map the course and download other compatible apps, a fundamental must-have accessory for golf fanatics. The FX20 also boasts the adjustable suspension. While it comes standard as a non-lifted cart, dealers can set the cart for a lifted environment in a few easy steps.
The FX60 is a six-seater with cosmopolitan looks. The six seats include the traditional four forward-facing and two rear-facing seats to ensure viable rear storage. The FX60 has a tight and clean rear battery compartment, an open front storage area under the driver seat for your blankets and beach gear, and a rear compartment for storage under the rear flip seat. Cup holders, tag lights and back-up camera have been thoughtfully added to the rear as well. The FX60 comes lifted and ready to roll, but if customers want that lowered look, dealers can easily adjust the suspension to the customer’s preference.
FX GOLF CARS IN THE SPOTLIGHT Q1 2025
ICON EV had ambitious plans for debuting the FX Series earlier this year. The FX40 was the first model in the FX Series, and had its official industry unveiling at the 2025 PGA Show, the Discover Boating Miami International Boat Show, and the Palm Beach International Boat Show, all within the first quarter of this year.
The FX40 took the spotlight at the PGA Show, and literally “stole the show.” In fact, the FX40 was invited to the stage to be featured on The Golf Channel live at the event. TV hosts Matt and Bailey of the PGA Show Golf Today segment went “EPIC” over the stunning design and buzzworthy features – highlighting the FX40 as the best of 2025 new models on The Golf Channel. Attendees got some of the first in-person looks at this incredible LSV throughout three strategic display areas, including ICON EV’s main booth in the Convention Center, SoundExtreme by EcoXGear’s display, and loud and proud in the New Product Zone.
ICON’s industry partners – including Revenge Golf Cart Parts & Accessories, Eco Battery, SoundExtreme by EcoXGear®, and WiTricity wireless EV charging pads – joined forces to demonstrate the synergy that makes the creation of the ultimate LSV possible.
SoundExtreme by EcoXGear® displayed a completely custom and totally decked-out version of the FX40. This award-winning new model garnered all of the attention and tons of well-deserved accolades. EPIC upgrades included SoundExtreme’s SE28 Soundbar, ES08 Subwoofer, 4-Zone LED Controller, and 4’ Extreme Whips, all powered by a 51V/105Ah Eco Battery.
Finally, the team at ICON EV really showed their standing as the best innovators in the world of LSVs by being the ONLY golf cars on display in the New Product Zone. Here, attendees got an up-close and personal look at the FX40’s extravagant features, as well as an in-depth look at ICON’s G-Series, the highly-acclaimed gas-powered option in ICON’s stellar line-up.
When Roy Williams launched ICON EV, he dedicated their mission to building the finest quality golf cars in the industry, with a dedication to the success of the brand’s dealer network. The new FX Series, along with the G-Series, are the latest demonstrations of that pursuit of excellence. The FX Series has been an instant best-seller across the board, and the G-Series is the only gas LSV available on the market today.
“Whether you want electric or gas… no one does it better than us,” Williams said.
REV-UP SALES WITH ICON GAS
After identifying a need to provide vehicles with greater power in the LSV industry, ICON launched their G-Series line of gas-powered cars last year. These powerhouses offer incredible torque, and are available in four lifted and non-lifted models, catering to 4-6 passengers.
The G-Series vehicles offer a top speed of 25 mph, an estimated fuel range of approximately 150+ miles, and are powered by a 401cc EFIA03, 13.5HP motor with electronic fuel injection. Other benefits include the no-choke starting system and a 4.3-gallon fuel tank. This gas-powered golf car is the only gas-powered LSV on the market that can be fully street legal (in almost every state), and is equipped with the exceptional 4-wheel hydraulic disc braking system that ICON has perfected.
No matter what style or configuration of cart you’re looking for, the ICON Family of LSVs offers something for everyone.
Dealers and potential dealers afflicted with an acute case of FOMO (fear of missing out) should take action today! With the overwhelming success of the initial FX Series and ICON Gas models, all dealers who want to capitalize on this opportunity should pre-order now for early summer deliveries.
SECURE YOUR TERRITORY TODAY
Dealer territories are filling up fast, so don’t delay – book your complimentary trip to one of their production facilities today.
