It is easy to become complacent with marketing, especially if your current marketing does a half decent job. Staying ahead of the competition and watching out for upcoming marketing trends is always smart. Once a marketing trend shows
indication that it is here to stay, pay attention because your customers will expect you to jump on board.
It has been a few years since video marketing arrived on the scene. Easy access to smart phones and phenomenal advances in iPad video quality mean that every golf car business should be making videos. Consider these video stats and then pull out your iPad:
- 70% of consumers report that they have shared at least one brand’s video.
- 72% of businesses report that video has improved conversion rate.
- 52% of consumers say that watching product videos improve their confidence and lead them to buy.
Here are 5 types of marketing videos your golf car brand can leverage to improve sales:
- Facebook Live. Is your staff working on an incredible golf car build? Show some of your craftsmanship on a Facebook live. Research shows that live streaming receives more audience engagement. Audiences also love Q&As. Consider going live to answer questions about a new product or custom build.
- Product Videos. Consumers are shopping online more and more. Despite many of the conveniences of online shopping, seeing the product on a two-dimensional screen doesn’t always motivate customers to pull out their credit cards. Product videos allow consumers to experience the product on another level.
- Installation Videos. Want to convince a DIY golf car owner to buy your product? Create an installation video and walk them through the process. One of the biggest reasons golf car owners cite as not upgrading their golf cars is a lack of confidence that they will be able to DIY the product install. Alleviate that fear and sell more product. If you are a manufacturer or wholesaler, provide both product videos and installation videos to your dealers as a selling tool and watch their sales rise.
- Brand Video. What is your company culture? What is the history of your brand? What are your ideals and values? Create a brand video that showcases your facility, your employees, and why you are the best brand available. Brand videos help establish a core brand following.
- Bloopers. No workplace is devoid of hilarious debacles. Don’t try to hide how much fun you have at work! Show your customers that working in the golf car industry is a blast with videos. The more your customers can relate to you and see your love of the golf car community, the more they will spend with you.
Videos are inexpensive and easy to create for your business. We are fortunate to have professional quality video recorders in our pockets in the form of smart devices. The businesses that are using video making opportunities to connect with customers and sell more products are ahead of the game.
Julie Starr, Owner of WHEELZ Custom Carts & Accessories, was one of the industry’s first online retailers of golf cart parts, when she founded her business in 2008. Julie’s eCommerce store, www.WHEELZLLC.com remains a popular online shopping experience for innovative golf car parts and accessories.
