Whether you own a golf car dealership or an online aftermarket store, you are aware of which products are the most profitable. It only makes sense to promote the products that keep your customers happy and make you the most money. In a sea of thousands of golf car parts and accessories, how can you make the most profitable products stand out? Here is a list of product promotion ideas for boosting the sales of your top money making products.
Create a Benefit Cheat Sheet
The most effective way to convince a customer to buy a product is to lay out the benefits. Communicating the benefits of a product connects with your customers’ emotions and shows them how their golf car would be better or their life would be easier with the product. For example, if you are trying to sell lithium batteries over the more traditional lead acid batteries, you could create a sales sheet that communicates that lithium batteries are safer, have a longer run time, etc.
Offer a Gift with Purchase
Customers love swag. If your goal is to actionably increase sales for your most profitable products, offer a small gift with purchase of those products. The gift can be as small as a brand sticker or can koozy. People like free stuff and even a small incentive to purchase the promoted product will lead to additional sales.
Create a Google My Business Offer
Did you know that you can run promotions and advertise products on your Google My Business? Use the “Add Offer” feature to announce a promotion or detail the benefits of the product. Promotions created on Google My Business are displayed to customers and prospective customers when they have the highest intent to buy.
Offer a Guarantee
Money back guarantees and warranties are enticing and minimize the risk of buying a product. Beef up the guarantees offered with your most profitable products and watch an increase in sales. Most people don’t come back to pursue the guarantee or warranty, but knowing it is there makes them feel better about buying.
Incorporate Lifestyle Discounts
Lifestyle discounts attract a certain type of customer and build loyalty. Select a particular demographic that aligns with your golf car brand and offer an ongoing promotion. The most common types of lifestyle discounts are:
- Veterans
- First Responders
- Seniors
- Teachers
- Students
Offering these discounts not only attracts those within the demographics, it also builds good faith with your community.
Create a Product Bundle
One way to entice buyers to purchase your most profitable products is to bundle them together. Analyze past sales records to determine which products sell together most frequently. Create an enticing bundle of those products. Bundling products makes buying easier and improves your order value, especially for your most profitable products.
With the right marketing strategy, it is just as easy to sell your most profitable golf car products as it is to sell your least profitable. Boost your bottom line by implementing a few of these promotion ideas.
About the Author: The Founder/Former Owner of WHEELZ Custom Carts & Accessories, Julie Starr, was one of the industry’s first online retailers of golf car products. The eCommerce store, www.WHEELZLLC.com, has served golf car owners since 2008 and remains a popular online shopping experience for golf car owners who want to take their golf cars to the next level.
